Global Reach & 360º Projects
HMY CO-CREATION APPROACH
At HMY Consulting & Design Solutions, co-creation means focusing on customer experiences and interactive relationships in order to produce strategic innovation and value. Co-creation generates ideas based on shopper insights which lead the design process.
We investigate the environment to size up solutions
We investigate the market to identify opportunities
We investigate trends to influence habits
We investigate the competition to generate a point of difference
We investigate users to understand desires
Research and empathy are the cornerstone of customer-centric design. The goal of empathy is to identify the individual needs associated with the design challenge and to uncover insights and purchase drivers to guide the design process.
Research & Conceptualization
Defining and modeling involves synthesizing the findings in order to articulate and approach the challenge in co-creation mode, understanding the type of users we are designing for, selecting a limited set of relevant needs to be met, extrapolating insights and defining the modus operandi.
Design & Engineering
The goal of ideating is to produce a high number of diverse ideas, turning a problem into a solution. Once we have selected the most appropriate ideas, we focus on giving them depth, conceptualizing solutions according to the extrapolated insights.
Design on the basis of good ideation is the following phase. Then comes prototyping, which means making fast, low-fidelity representations of ideas, with the goal of sharing the solutions with the users and getting feedback based on their experience.
Global Project Management
During testing, target groups’ positive responses to possible solutions are evaluated, learning especially from extreme users and rejecters. This brings us to the iteration step, focused on perfecting the final version of the product or service solution.
Global General Contracting
Brexit and Retail – Weathering the Perfect Storm
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Travel Retail: How Does It Impact The Customer?
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O2O (Online to Offline), the Perfect Opportunity to Combine Physical and Digital Channels in Retail
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Travel Retail, a Great Opportunity to Boost Sales
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The Importance of Innovation in the Retail Sector
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